Business Plannning

The ability to plan for the future profitability of your business and perform "what if" analyses on various marketing and sales parameters is key to maximizing your long-term success. Business planning tools can give you forward visibility as to how well your business can - and will - perform under various scenarios you can set. The link to the right will show a Microsoft Excel file that can help you evaluate and analyze your Advertising, Promotion and Lead Cost in these ways:

Advertising Evaluator
Purpose: For any advertising campaign you are planning, gives you visibility about your breakeven profit level and sales dollars required.

Promotion Evaluator
Purpose: Lets you see how "going on sale" can affect your gross profit margin and how much you must increase your sales dollars to breakeven when you go on sale.Advertising

Lead Cost Analysis
Purpose: For an annual period, gives you visibility about the real lead cost for each new customer you attract.

Click on the link below to try the Advertising, Promotion, Lead Cost Spreadsheet.  You may save it to your computer.

 www.hdwfg.com/SiteBuilder/Channels/1/images/cnmedia35.xls